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"Natural food" = no added? Pigment preservatives still add

"Natural food" = no added? Pigment preservatives still add

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[Abstract]:
Thesurveyfoundthat“natural”foodsintheUnitedStatescontainmoreadditivesthan“natural”butarenotclearlydefinedadvertisingterms.TheAccordingtostatisticsfromNielsenCorporation,aUSmarketresearchcompany,theann

The survey found that “natural” foods in the United States contain more additives than “natural” but are not clearly defined advertising terms.
The
According to statistics from Nielsen Corporation, a US market research company, the annual sales of food marked with "natural" in the US market amounted to 22 billion U.S. dollars.  However, how natural are these natural foods? AFP recently conducted a survey on the “natural” logo on the product label of the US food market, and found that “natural” is, to a certain extent, only an advertising language that has no clear definition. "Natural" beverages complained
The
Questioning the word "natural" has in fact been in the United States for many years and caused many lawsuits. Recently, a lawsuit involving the food giant Kraft Foods Co., Ltd. has seen the "natural" dispute from  this case.
The
Kraft sells a brewed beverage called "Crystal Light" in the United States. The product is marked "natural" on its outer packaging. In fact, this product has added artificial sweeteners, artificial colors, gelling agent maltodextrin, artificial preservatives such as butyl hydroxyanisole.
The
Last month, the U.S. Public Interest Science Center submitted a report to Kraft Foods that if Kraft continues to label the drink as "natural," it will be courtroom.
  
  Agence France-Presse said that some products are labeled "natural lemonade", "natural lemon ice tea" and other words, I do not know how natural lemonade and lemon ice tea. Some product labels even include such ambiguous expressions as “natural lemonade taste”.
The
Grandly sold
The
Stephen Gardner, a lawyer for the American Center for Public Interest Science, said: "I don't care about the taste of lemonade. What I care about is that it's not made from real lemons." In other words, the "natural lemonade taste" may be a variety of flavors. The tune-out product is only slightly similar in taste to the natural lemon.
The
However, such products can still be marked with the word "natural" and are listed in the United States.
The
Reason: "natural" definition of blank
The
Kraft Foods has its own understanding of products such as Crystal Light.
The
Complaint was overturned
The
The company’s spokeswoman Carolyn Krayevski told AFP that a federal judge in California has recently overturned a similar complaint against “Crystal Light”.
The
"Our products clearly and accurately mark the real information that helps consumers," Krajewski said. She believes that the label "natural" does not violate the U.S. Food and Drug Administration regulations.
The
The crux of the matter is that the U.S. Food and Drug Administration has never explicitly defined and standardized the term "natural" on the product label.
The
The government has no clear specification
The
Teresa Eisenman, spokesperson for the Food and Drug Administration, acknowledged this gap, but she said: “Although the Food and Drug Administration has not yet given a formal definition of the word 'natural', we have a long-standing set of The 'natural' logo on the policy guidance label."
The
"The Food and Drug Administration believes that the term 'natural' should mean that no artificial or synthetic substances have been added, including all pigment additives, whether or not these additives are made from natural products," said Eisenman.
The
However, some consumer protection organizations believe that it is precisely because the Food and Drug Administration has not strictly defined and supervised that it has created some companies that can drill “emptiness,” relying on publicity on outer packaging to gain less vigilant consumption. The trust of the person.
The
Prospects: Litigation promotes progress
The
According to reports, a public opinion poll showed that 9% of U.S. consumers said that they were totally convinced of the word "natural" on the outer packaging of food. 77% of consumers sometimes believe this statement.
The
Gardner, a lawyer for the US Center for Public Interest Science, said that in the past decade, there have been many disputes about the "natural" wording on food packaging, but only 50 cases have finally been resolved in court. Many cases settled out of court before going to court, and plaintiffs usually waived the lawsuit because of the company’s generous compensation.
The
Except that some consumer rights protection groups are “correcting” food companies, some individuals also prosecute fake “natural” logos from time to time, although some people aim to win a compensation.
The
Food companies need to be "honest"
The
For example, “Ben and Jerry” brand ice cream removed “natural” words from 48 product labels in 2010 for a personal compensation. In addition, the "naked juice" and "happy" chips in the US market also under pressure to quietly replace the word "natural" on the packaging.
The
Regarding the solution, some people believe that as long as the Food and Drug Administration makes a clear definition of the word “natural”, it can standardize the chaotic situation of the “natural” market, but others do not think so.
The
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Belen Linakin, executive director of the non-profit organization “Let Foods Legal,” said: “It is ridiculous for the Food and Drug Administration to define every word that relates to food.” Linakin believes that having a complaint is not a bad thing because it Allowing food companies to keep in mind "honesty", sometimes litigation can advance the industry.